Jul 02 , 2020 / By :

I am frequently asked by clients how they can be featured in publications. The answer is complicated yet simple. Here’s the deal: The online world has changed public relations….to a degree. The fundamentals of creating impactful and relevant content has NEVER changed. However, you do need to understand traditional PR vs digital PR and integrate both into your marketing strategy. When I graduated with my public relations degree the press release was king and print, radio and TV were how you got the world talking about your organization. No, it wasn’t THAT long ago! 😉 While the print world has […]

Jun 26 , 2020 / By :

Ok don’t laugh. The following post was inspired by my sourdough starter! And what it taught me about building a brand. Bear with me. Like so many others during lockdown I decided I was going to try something I kept putting off—bake sourdough bread. The trick though is that you need something called a sourdough starter. True sourdough starters are made with only water and flour. Once you get this going you’re gold. Seems simple, right? Nope. At one point I had gone through a 10lb bag of flour and I kept messing up the starter. (Yes, I did feel […]

Jun 22 , 2020 / By :

Earlier in the pandemic I went to the drive thru at Tim Horton’s. I remember saying to the employee at the window, “I came here today just to have some sense of ‘normal’ again.” She stopped dead in her tracks and I could see her eyes getting glossy from fighting back tears. She understood what I meant. Not only is Tim Horton’s quintessentially Canadian and familiar, what I was truly craving was connection. Isolation has been hard, even for an introvert like me! (yes I am, for realz) As I drove away that day with my dark roast (black), the […]

Jun 21 , 2020 / By :

Interestingly, one of the things I get asked to do a lot is to write website bios. I hear common things like, “I don’t know what to say”, “I don’t think I’m interesting”, or “What should I say?” If this sounds familiar, don’t fret you are definitely not alone. Now, I don’t know about you but the first thing I do when I’m about to give my money to someone for a service or collaborate with them on a project—I read their bio. I want to know who I’m considering working with or contracting. Conveying who you are and what […]

Jun 20 , 2020 / By :

I have seen a lot of misunderstanding about the meaning and relevance of public relations. PR is not a buzz word, it’s a lifeline for your business—especially during COVID-19. PR gets a bad reputation but I’m here to tell you that the function is vital for your organization. Public relations is about building relationships. Connection and consistent communication is how to build your brand and credibility. PR is different than marketing. Marketing is ultimately about selling. PR is about relationship management. That is, the relationship between you and your internal/external audiences: (potential) clients; stakeholders; investors; and the media. Are you communicating […]

Jun 17 , 2020 / By :

In 2016, the Huffington Post named Nova Scotia’s Tyler Simmonds one of the “10 inspirational people under 30 you should be following on Twitter.” An artist and advocate, he is using his voice and talents to create a safe space to discuss mental illness, he encourages vulnerability and how that can be a source of healing and power. His message is resonating. His first short film, In My Mind is award-winning. In 2019 he was awarded the JRG Society for the Arts Award to develop his documentary There’s Soul in Our Soil—exploring the link between mental health with systematic and […]

Jun 04 , 2020 / By :

I have so much respect for Lisa Drader-Murphy not just as an international fashion designer but also as a savvy businesswoman with an inspiring work ethic. Tune in to this episode of Beyond Our Borders to find out how she has pivoted during our global crisis. We cover everything from when she first started to much needed hair cuts! Highlights: “Part of being a successful entrepreneur is that you’re always learning from mistakes.” A supply of high-end vintage wool she stumbled upon in an employer’s warehouse set in motion what would become a fashion empire. Her company is completely vertical […]

May 20 , 2020 / By :

I couldn’t stop giggling in this interview! One of my absolute favorite conversations with the very funny and talented comedian Trent McClellan. One of the stars of CBC’s This Hour Has 22 Minutes, not only is he funny he is also incredibly gracious, kind and down-to-earth. Trent talked about his early days and how he had to “develop a sense of resilience”—if you are an artist or creative his words will resonate. Highlights: Trent was a writer for 22 Mins before becoming a cast member. Tune in to find out his response to my questions—“why are Newfoundlanders so so funny” […]

May 06 , 2020 / By :

About 25 years ago, the injury, rehabilitation and release of an injured robin set in motion what would eventually become a beloved global television series and—one woman’s mission to reconnect humans to their natural world. I’m talking about the inimitable Hope Swinimer and the critters in the global television series Hope for Wildlife that have captured our hearts. Currently in it’s 10th season, the series documents the rehabilitation and release of thousands of injured or orphaned wild animals. A charitable organization, they are conducting their first-ever online 50/50 fundraiser. Today (May 6th) is the last day to participate and the […]

Apr 08 , 2020 / By :

She is the first female gymnast from Nova Scotia to go to the Olympics. She’s been described as a “superstar in the world of gymnastics,” and “Canada’s top gymnast.” Of course I am talking about Ellie Black. After the 2016 Olympics in Rio she ranked 5th in the world and became the most decorated Canadian female gymnast after the 2019 Pan Am Games in Lima, Peru. Then she seriously injured her ankle. I sat down with her (virtually) and had an inspiring conversation. She is a strong and powerful athlete physically-that is obvious but what struck me most is how […]