Le Chateau, the 60-year old Canadian clothing retailer has announced that they will be shutting down business. My heart sunk when I read this headline and like so many of my generation I heard the collective gasp of my fellow GenXers. What happened? While I stopped shopping there years ago I took for granted that they’d always be there. This relic from my childhood was supposed to always exist, albeit sitting quietly and in plain sight on the periphery. Sort of like a comfort blanket-every time I walked by it in the mall it evoked happy memories of excitedly rooting […]

When lockdown happened earlier this year there was a lot of sentiment around having captive audiences online and that somehow it would be easier to reach them. Yes and no. Yes-but only by being strategic and creative. No because there is an abundance of choice. We are suffering from digital fatigue and cutting through the noise to capture attention is actually more challenging than ever before. I learned a very valuable lesson about marketing early in my career. I worked for the Parks Canada Agency, the federal agency that administers a national system of historic parks and sites. You can […]