The 7th Day

The 7th Day

Jun 26, 2020 / By : / Category : Brand Building

Ok don’t laugh. The following post was inspired by my sourdough starter! And what it taught me about building a brand. Bear with me.

Like so many others during lockdown I decided I was going to try something I kept putting off—bake sourdough bread. The trick though is that you need something called a sourdough starter. True sourdough starters are made with only water and flour. Once you get this going you’re gold. Seems simple, right?


At one point I had gone through a 10lb bag of flour and I kept messing up the starter. (Yes, I did feel guilty about all that lost flour).

I decided I was going to give it one more go. I was going to conquer this beast!

By the sixth day there was still no bubbles, no rising, no nothing. I almost threw it out—again. I said, ‘I’ll just wait and throw it out in the morning.’

The next morning, the 7th day, I woke up to a beautiful, bubbling, and aromatic sourdough starter! I may have been cooped up for too long by that point but nonetheless—Hallelujah!

What I was lacking was PATIENCE.

What this whole process made me realize is that that same patience needs to be applied to building your brand. Have you ever wondered—is anyone paying attention to me online? Is anyone listening? I have. You pour so much work into brand building and yet you wonder if it’s resonating.

What I’ve realized is that building your brand takes consistency, patience and focused messaging. Target audiences may not work with you now but the seeds are being planted. The other day someone said to me, “I have loved seeing you take off.” I was floored but it also made me realize that YES, people are taking note.

How will you amplify your voice in a post-COVID-19 world? How will you reach audiences? One powerful tool to add to your marketing mix is podcasting. Podcasting builds your credibility and audiences get to know you, your values and your story. Guess what? That resonates and builds trust on an infinitely more intimate level than posting on social media alone.

My podcast co-producer and I (Podcast Atlantic) are offering a one-of-kind podcasting service offer. One where we do all of the work for you and you show up to host YOUR OWN podcast. Yes you read that correctly.

We help you develop you focus.

We do the research.

We source and book the guests.

We develop the questions and show notes.

We write the summaries.

We write the social media posts.

We are there to support you every step of the way.

We help you continue to build your VOICE and BRAND.


Intrigued? Give me a shout to find out all the amazing details.

This is my direct line:

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