Interestingly, one of the things I get asked to do a lot is to write website bios. I hear common things like, “I don’t know what to say”, “I don’t think I’m interesting”, or “What should I say?”
If this sounds familiar, don’t fret you are definitely not alone.
Now, I don’t know about you but the first thing I do when I’m about to give my money to someone for a service or collaborate with them on a project—I read their bio. I want to know who I’m considering working with or contracting.
Conveying who you are and what your superpower is in a compelling way is essential and it shouldn’t be daunting. After all, who knows you better than you? 😉
Since we are stuck home there is no better time to do some house cleaning and update the content of your website and yes-the dreaded BIO!
Even if you can’t hire an expert for content writing, here are some tips you can use to do it yourself:
- A bio is not a CV. Don’t simply list your education and work experience, that’s boring.
- It shouldn’t be more than about three short paragraphs.
- A bio is a succinct story of who you are and why people should care. This can include your current position and the value you bring; show your values through associations, hobbies or volunteer work; who you are outside of work; a funny or poignant story about yourself; and an achievement and or education;
- You are more interesting than you realize. Do you have an anecdote to share? Do you have an offbeat hobby? Have you climbed Mount Kilimanjaro? Are you a closeted nerd like me? Have you won the Nobel Peace Prize? See where I’m going with this? Convey a cool tidbit or fact about yourself, It makes you infinitely more interesting and human. And notable.